Founder & director of Mums@Work, Singapore
Sher-li Torrey is the founder & director of Mums@Work (Singapore). She also runs an online-business, Asia’s Beauty Secrets. Trained in various personality profiling tools, she has more than 18 years of corporate experience. Formerly heading the postgraduate team at the Office of Career Services at the Singapore Management University (SMU), she has held various roles in different industries. In 2010, following the birth of her daughter, Sher-li started Mums@Work (Singapore) – a social enterprise that supports women. A point of information source for flexi-time work or Mumpreneur business-owners, Mums@Work has more than 26,000 member mums (As of March 2016). Mums@Work partners employers to implement a new way of work by holding various training workshops and career events. Previous clients include Bank of America Merrill Lynch, JP Morgan, Microsoft, Mercer, IBM, OCBC Bank, Shell, Hilti and many others. Mums@Work also holds an annual career fair for women (for flexible-work positions) in Singapore. As founder of Singapore’s first flexible work career portal, Sher-li has spoken to various organisations and local media on Diversity & Inclusion topics, as well as Women-related issues. She is a frequent speaker at TAFEP Singapore events People’s association events and IDA events as well. She has also written numerous articles for IDA, Ministry of Manpower and TAFEP publications. Her first role with the government body, IE Singapore as a Trade Officer gave her various opportunities to work with government leaders around the world. In her role, she facilitated trading opportunities in South-East Asia and China, working with MNCs and SMEs to source and develop new trading prospects. This was followed by a stint in the Marketing world where she was a Strategic Account Planner for clients such as Levi’s, Mastercard, UPS, Caltex, L’Oreal, Asia Pacific Breweries and Johnson’s & Johnsons. In that capacity, she partnered the firms in building their brands and in developing their marketing strategies across Asia. Sher-li currently sits on the Singapore Government’s REACH Supervisory Panel. In 2012, she co-authored the book “Successful WorkLife Balance: The Flexi-work Way/ The Mumpreneur Way”. She is also frequently asked to contribute to articles in various local media – including My Paper, The Straits Times, TODAY paper, Young Parents and Simply Her. Sher-li has also been interviewed on related topics in Channel News Asia’s News programme and The Morning Show, Singapore Tonight, First Look Asia and other News programmes. In addition, she has also been featured on Channel News Asia – in Project W. She was most recently featured as a panelist on the Singapore TV Show – Talking Point (As an expert on “Mothers in the workforce”). On radio, she has been invited to speak with 93.8FM Radio and Kiss92 FM Radio on topics related to Mumpreneurs, Back-to-work and other women-related topics. As a speaker and trainer, she has been training for Employer Alliance, NTUC Women’s Development Secretariat and TAFEP. Her focus is on Women and Work. She has also been invited as a speaker of “Women in the Workforce” for private companies such as Abbott Nutrition, Rockwell Automation, Deutsche Bank, Hilti, American Association of Singapore, LinkedIn and many others. For non-profits, she has been a panelist speaker (Representing women) for ilovechildren. Since 2015, she has been hired by the Ministry of Education as a Specialist trainer for conducting Career-related training workshops for all ECG Counsellors across tertiary educational institutions in Singapore. In 2013, Sher-li was one of 3 speakers from Singapore, invited to the Hong Kong Human Resource Annual conference to present a workshop to HR Managers and senior personnel on “Keeping women in the workforce.” Sher-li is a frequent article contributor for various press and magazines, as well as online parenting sites in Singapore. Her work has been featured in Young Parents, My Paper, Singapore Motherhood, SassyMama, MaterialWorldSingapore and many others. She has also been a panelist speaker on Galboss Asia Symposium and in Singapore Women’s Weekly’s Great Women of our Time 2016. An Alumna of the Business School at the National University of Singapore, Sher-li also holds a Post-graduate certificate in AdultTeaching, accredited by the Cambridge Board of Examinations. She is certified in the administration of leading assessment instruments, including the Meyer Briggs Type Indicator (MBTI) and CareerLeader. She is married with a daughter and son who inspire her to be better every day.